CARU Brands represents a diverse portfolio of brand owners, manufacturers and wholesalers across the food and beverage marketplace and we are experts on Health, Wellness and Plant-Based products and brands across the UK, Ireland and Europe.
We act as sales and marketing agents across Multiple Retail, Convenience, Forecourts and Discount Channels as well as Foodservice, Wholesale and B2B.
We communicate, manage and build business to potential customers and end-users through long-term relationships, to ensure that your product or brand becomes successful in their category.
Always seeking out exciting NPD to take to market, CARU Brands looks for the opportunity to work with emerging or established food & beverage brands, to grow in partnership.
Combining in-depth industry knowledge, comprehensive experience and an extensive network of key decision-making contacts, we maximise opportunities for our clients in new and existing marketplaces.
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We develop the relationships and personality for your brands, products and services.
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Low risk way to enter and develop your brands across all marketplaces.
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CARU Brands supplies immediate sales and marketing expertise, relevant account management skills and most important, industry and contact knowledge.
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Fully scalable to exploit opportunities as your business grows.
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Allows our clients to achieve critical mass without taking on additional internal resources. It also allows you to focus on existing business and NPD areas without distraction.
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We listen to the trade and the trends, to align your products and brands.
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We influence decision makers through our extensive network of contacts and long-standing relationships.
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We provide tailored brand support programmes throughout the trade.
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We close deals and build sales, providing you with comprehensive meeting/sales data.
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Multiple Retail
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Convenience Retail
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Forecourts
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Discount Channel
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Foodservice – national & regional/B2C
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Wholesale / Cash & Carry
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B2B
Managing Director
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With extensive experience across the foodservice, retail, manufacturing and convenience
sectors, I have a solid understanding of the marketplace diversity across all food channels.
Having worked for several blue-chip food and drink businesses, I have developed a track record of building existing categories and well as developing new.
The key to our success is networking across the industry to help achieve the best representation of your business and brands. I have a strong passion for food, love working with new and innovative product and passionate brand owners, to develop solutions for their business. I also enjoy working with chefs developing solutions for their business.
A retired rugby player, Mrs H and I have four talented grown up children and three adorable Labradors.